![]() No confirmation: upon a click, users were not confident whether their action was competed.Very busy and information heavy, users were not confident and often confused on which buttons they should be clicking and where those buttons will take them.Very long time to navigate the website, an average of 10 minutes per user to find a recipe, save a recipe, add a recipe to the meal planning calendar, view the meal planning calendar, add a recipe to a grocery list, view the grocery list.(1) Difficulty navigating the website to complete meal planning tasks: I’ve listed the most common frustrations/user pain points bellow. (fast forward) You are now in a grocery store view your grocery store list to do your shopping.Save the recipe for dinner on the upcoming Thursday night.Choose a dinner recipe that your whole family can eat (vegetarian & gluten free).You are very busy, and therefore you are looking to use a meal time planner to save you time. You like to cook food for your family and you enjoy having nice family meals together. Your family is vegetarian, and your son is allergic to gluten. The user tests were completed using a mobile device, as that is how majority of our users access the service. Me and Gurvi conducted five user tests of the existing website, giving the participants the bellow listed scenario and tasks to complete. 67% access the website on mobile device.I’ve starred their most impressive features.īrief summary of the user demographics in the last 12 months, Sep 2016-Sep 2017: The bellow table summarizes the various meal planning services provided by competitors. The Big Over is one of the biggest competitors, as they provide similar scope of services. There is a lot of competition in the meal planning service world. Convert people from free subscribers to paid customers.Optimize the website design to increase page views per visit and session duration, and decrease confusion and abandonment of the website.User testing the meal planning tasks (saving recipes, creating shopping lists and meal plans) in order to identify the user experience problems.The tasks he identified for us for this project included: Those features would include: the high level of fine tuning available within the recipe filtering function (see screenshot on the right), the nutritional calculator, and the currently being developed Pro score system.Ĭommodore recognized that the Meal Planner Pro website has user experience problems, given the high bounce rate and low page views and low session duration. I was at first overwhelmed by all of the features, trying to make sense of how they all work together.ĭuring the meeting with the client we discussed how the product is catered to caregivers cooking for families in general, but additionally Commodore hypothesized that the features which empower user with greater control over the nutritional content of their foods would be most helpful to people who are looking to manage their health condition through carefully selected diet. Pro Score system: analysis of nutrition of grocery store products displayed in a scoring system, calculated based on user’s demographic and nutrition preferences (beta feature).Go Pro feature, a paid subscription for no-advertisements account, with expanded meal planning features, and catered recipe recommendations.Word press plugin: plugin for food bloggers, allowing them to format their displayed recipes.Nutritional calculator, a newly launched feature (Sep 2017), that allows users to view nutritional content of recipes on Meal Planner Pro and other recipe websites.Ability to add profiles of family members and their dietary requirements.Recipe clipper, which allows the users to bookmark recipes from any online website.Ability to create catered grocery lists.Ability to search and save recipes from a library of over 2 million recipes.Meal Planner Pro service includes many features, including: ![]() The goal of the service is to save people time in meal planning, and make it easier for caregivers to find recipes that meet their family’s dietary requirements. Meal Planner Pro is a personalized online meal planning service. We met with Commodore Allen to learn about Meal Planner Pro product and discus their business goals.
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